Source: A Brief Guide
In my search to understand copywriting, a fellow copywriter suggested Gary Halbert’s Hands on Experience. I must say… WOW! There is so much good info in this letter and it is FREE! It is a must read for anyone interested in copywriting, advertising, or any type of marketing. I don’t want to go into great detail of what he has written because I feel like I would not do it justice. But I say get your notebooks ready and be prepared to take notes. It is a marketing goldmine. I will put a link at the bottom for you. Let me know what you think! Also, if you have tips, advice, suggestions, etc. let’s start a discussion.