How does copywriting play into your online marketing strategy? It is a simple question to ask, but a very difficult one to answer for most businesses. “It is important to grab the consumer’s attention when they first arrive at your site!” That line is a cliché in the world of online marketing but there is a reason behind that… because it is TRUE! You only have seconds to catch the consumer’s attention, after that they bounce. So what is your point, Anthony? My point is there is a lot that plays into capturing someone’s attention. Today I want to focus on the copywriting aspect.
When people come to your site you can bet your sweet cheeks that they are not going to read your content in a linear sequence. What people will do is scan your site. What are they scanning for? They are scanning for the keywords that brought them to your site, to begin with. Those Keywords will vary from site to site. Whatever your site is based upon make your message clear, punchy, and brief. Get to the point! As the attendant of the site, that is your responsibility. Make your copy easy to digest. A few ways to do that is using short sentences, short paragraphs, and easy to read list.